Naming
BranD DEVELOPMENT

Go-TO-MARKET

REVENUE GENERATION


about this project

Before a name was chosen for Ten Boom Coffee, founder David Peters approached us with an idea to start a coffee company that paid tribute to an unsung hero from WWII, Corrie Ten Boom.

Inspired by the Star of David, the logo became a subtle yet powerful
nod to Corrie’s story of sheltering Jewish refugees during WWII.

Drawing from the Israeli flag, we wove in complementary colors to strike a balance between sophistication and modernity.


Launching a brand is one thing; ensuring scalable growth in a competitive market is another.

We implemented a comprehensive strategy
that combined creativity with performance-driven marketing.

Data-Driven Customer Acquisition

Through a mix of organic content and paid advertising, we crafted high-performing campaigns that drove both awareness and conversions. Our creative testing revealed the narratives that resonated most, allowing us to continually optimize performance.

Email List Growth

We built a robust email marketing funnel, creating lead-generating content that didn’t just grow a list but nurtured relationships. Email became a core driver of both immediate sales and repeat purchases.

A Scalable
Content Strategy

Organic Media:
Engaging content that built trust and community.


Paid Media:
High-impact campaigns that drove new customer acquisition and amplified the brand’s reach.


Launching the Brand

We hosted a live brand launch event with a thoughtful activation that connected attendees to the brand's ethos, drove immediate sales, and boosted website traffic and social engagement.